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Advantages from Registering Your Trademark

Update Date:2015-9-23 16:02:39 Source:Tannet (Malaysia) Sdn Bhd Views:1163

Malaysia Hotline : +603-2141 8908


The trademark is a valuable asset for a company because the trademark is considered intellectual property (IP). To protect on your business mark or Logo, it’s advisable to register your trademark before conducting business due to a high rate of intellectual property (IP) piracy. 


 advantages of trademark registration


You may derive some advantages from registering your trademark, such as:

  • Constitutional priority right as first to file. The person or legal entity who is the first to file the trademark generally has priority to use the registered trademark
  • Exclusive protection of the product (goods and services) from infringement claims by others in commerce activities
  • Legal reinforcement of the position of trademark owners in court if there is litigation
  • As a value added of goods or services in quality and reputation to the public


The following are some common examples of marks that cannot be registered as a trademark:

  • Marks that are descriptive (e.g. super, best, cheap, one dozen)
  • Marks that are common to your trade (ones that have become well accepted in relation to your trade and do not distinguish the goods or service you are offering)
  • Marks that could offend or promote immoral behavior
  • Deceptive marks (ones that could misrepresent the nature, quality or geographical origin of the goods or services)
  • Marks that are identical to earlier marks
  • Marks that could cause confusion (similar or identical to an earlier mark and in relation to similar or identical goods or services provided by the owners of the earlier mark)
  • Marks that are identical or similar to Well Known Marks.


Nevertheless, foreign businesses who register their trademark through the international route still need legal assistance for a comprehensive understanding of the legalities of running a business in local country. This can prevents any future disputes or infringement.


Contact us
If you have further queries, please contact Tannet
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Email: mytannet@gmail.com
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