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Advantages of Registering Trademarks

Update Date:2015-11-4 8:19:33 Source:Tannet (Malaysia) Sdn Bhd Views:705

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There are a number of distinct advantages associated with registering your trademark rather than simply relying on common law or unregistered rights.

1. Securing Exclusivity

Registering your trademark is the quickest and most cost-effective way to ensure legal exclusivity for the use of your name or logo etc. Registering a trademark for your business or product name is similar to obtaining a certificate of title in relation to land.

Registering your trademark significantly reduces the risk of being prevented from using your name or logo by other traders. One of the most emotionally draining and expensive things that can happen to anyone who owns a brand is receiving a “cease and desist” letter from a lawyer which requires you to stop using the name which you thought you owned.

2. Geographical Coverage

Registering your trademark usually gives you nation-wide protection instead of rights that are restricted to the specific areas or regions in which you trade).

Further, if you want to expand overseas, this gives you a good platform to obtain rights in other countries – even before you commence trading in those countries.

3. Controlling the Use of your Brand by Others

Registering your trademark makes it a lot safer and easier to licence the use of your trademark to others (e.g. manufacturers, distributors, franchisees etc).


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