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What are the Advantages of Registering Trademarks?

Update Date:2015-12-1 8:47:41 Source:Tannet (Malaysia) Sdn Bhd Views:735

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If you register your brand name as a trademark you will receive a statutory right to protection of that name throughout the whole country regardless of your reputation. This right can be evidenced by the use of ® to indicate to consumers and other traders the trademark is registered. Trademarks are valuable business assets in that they can be sold or licensed. If a competitor starts to use the same or a similar name, trademark registration gives the owner of the trademark a quicker, easier and cheaper way to prevent that competitor from using that name than relying on the Fair Trading Act 1986 or an action in passing off.


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