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Why are Trademarks Important?

Update Date:2015-12-2 8:56:36 Source:Tannet (Malaysia) Sdn Bhd Views:614

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Why are trademarks important?

Trademarks play an essential role in protecting consumers and in promoting global economic growth.

Trademarks enable consumers to make quick, confident and safe purchasing decisions.

Trademarks promote freedom of choice.

Trademarks and related intellectual property encourage vibrant competition for the benefit of consumers, workers, brand owners and society at large.

What are they worth?

The value of trademarks has been demonstrated through various brand rankings and in recent studies conducted in the United States and the European Union and by the World Intellectual Property Organization (WIPO).


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