Malaysia Hotline: +603- 2141 8908
Logos are a critical
aspect of business marketing. As the company's major graphical representation,
a logo anchors a company's brand and becomes the single most visible
manifestation of the company within the target market. For this reason, a
well-designed logo is an essential part of any company's overall marketing strategy.
Purpose
Corporate logos are
intended to be the "face" of a company: They are graphical displays
of a company's unique identity, and through colors and fonts and images they
provide essential information about a company that allows customers to identify
with the company's core brand. Logos are also a shorthand way of referring to
the company in advertising and marketing materials; they also provide an anchor
point for the various fonts, colors and design choices in all other business
marketing materials.
Design Principles
Good logos should be
unique and comprehensible to potential customers. Although there are myriad
choices for color, visual elements and typography, in general a logo should
help convey some information about the company, or be designed in a way that
gives some sense of meaning about the company or its industry. For example,
cutting-edge firms and tech companies tend to have angular logos to convey
speed, while service-oriented firms have rounded logos to provide a sense of
service and trust.
Brand Identity
Logos are the chief
visual component of a company's overall brand identity. The logo appears on
stationery, websites, business cards and advertising. For that reason, a
well-designed logo can contribute to business success, while a substandard logo
can imply amateurishness and turn off potential customers. However, a logo
should cohere well with other aspects of a company's visual presentation: No
logo, however well designed, can look good when surrounded by contradictory
graphical elements or inconsistent fonts. This is why a logo is the basic unit
of a larger brand identity that includes company fonts, colors and
document-design guidelines.
Contact us
If you have further queries, please contact Tannet
24 hours Malaysia hotline：603-21418908;
24 hours Hong Kong hotline：852-27837818;
24 hours Hong Kong hotline：86-755- 36990589;
Email: mytannet@gmail.com
TANNET GROUP : http://www.tannet-group.net, http://en.tannet.com.my