Malaysia Hotline: +603- 2141 8908
Beijing
company marketing strategies aim at helping companies know better about their
target market which is quite essential for Beijing Company market positioning.
Whether targeting consumer (B2C) or business-to-business (B2B) markets, it is
essential to spend time developing a marketing strategy best suited to the
local environment.
Beijing
Company Marketing Strategies--Digital Marketing
With
over half a billion Chinese citizens now online, digital communications are an
increasingly important element of the marketing mix. As well a setting-up a
local Chinese language website, it is also worth considering establishing a
presence on Chinese language social networking sites such as Weibo. Advertising
on relevant industry websites and online promotional videos are other useful
tools by which foreign investors can increase their brand visibility with
limited investment.
Beijing
Company Marketing Strategies--Market Research
It is
crucially important to carry out thorough market research before investing
significant time and resources to entering Beijing market. General information
concerning Beijing is increasingly easy to find, and a huge amount of market
information can be accessed through desk research. Local statistical bureaus,
government websites, local industry associations, third party sector reports
and reports by consultancies and research agencies are also useful sources for
reports and economic data.
Beijing
Company Marketing Strategies--Marketing Communications
As in
any market, it is crucial that the customer is central when devising your
Beijing marketing communications strategy. Whether targeting local Chinese
customers or businesses, it is important to ensure that marketing messages are
translated into Chinese and communicated through Chinese language channels. It
is worth investing time in having marketing materials such as flyers, product
brochures, technical data sheets etc. translated into Chinese. Companies
operating in B2B markets also need to try and communicate their experience to
customers and partners. It is important to prepare comprehensive case studies,
reference projects and client testimonials to build confidence with potential
customers in Beijing. Many new-to-market companies will be reliant on local
distributors/agents to drive sales, so it is often important to provide them
with as much marketing literature as possible to help motivate them and drive
sales.
Contact
us
If
you have further queries, please contact Tannet
24
hours Malaysia hotline：603-21418908;
24
hours Hong Kong hotline：852-27837818;
24
hours Hong Kong hotline：86-755-
36990589;
Email:
mytannet@gmail.com