Malaysia Hotline: +603- 2141 8908
China
brand design is one of Tannet's intellectual property services. If a client
approaches you to create a new brand identity for their product, service or
event, you can rely on Tannet for help. Here are some expert tips on developing
the perfect brand identity that will make both you and your client happy.
1. Draw up a brand strategy
Before
starting work on a new brand identity, draw up a brand strategy to form a set
of values and a proposition upon which the client and you agree. If this
doesn't happen at the start of a project, the client will have no benchmark
against which to gauge whether the creative concepts are relevant.
2. Set up a brief
If
design concepts are created without thorough briefing on the brand, then both
creative and client end up relying too much on an intuitive idea of the
solution, and accordingly run the risk of feedback being subjective. A brief
that's drawn up from a clear brand strategy enables both parties to rationalize
the design decisions.
3. Do your research
Understand
the personality of the brand - its history, function and the ethos behind it
all. Extract every nuance of who the client is and what the company's about,
including the intended target market, how it wishes to be perceived, and
formats and outlets for where it wishes to promote itself.
4. Collect their expectations
It can
be a valuable exercise to ask clients to do their own exploration into finding
references for their branding: you'll soon see what they like, and - usefully -
how broad their understanding of design is.
5. Check the competition
Look at
the colors, typefaces and visual styles used by rivals, and then create
something truly unique, positioned away from them all. Think of the varied
uses, colours and sizes of your design. Then stand back and consider it with
your client hat on.
6. Consider more than brand logo
While a
logo is sometimes the linchpin that holds a brand identity together and makes
it instantly recognizable, brands aren't built on logos alone. When creating a
brand identity, don't focus on the separate elements. Make sure you always
consider the bigger picture and how all the smaller elements interact with one
another.
7. Think for the clients
No
matter how much experience you have, the client knows the product better than
you ever will. Rushing in with a set of en vogue visuals might get you praise
from your peers, but could be off-kilter with your client's expectations and
what's best for the brand.
8. Exercise more
Understanding
the client's needs is the first step to creating a great brand identity. By
limiting colour palettes, details and typography, a simple identity can become
timeless and move alongside the client's ever-changing visual landscape.
9. Find something special
If that
'something special' about the product or client isn't identified at the
beginning, you'll be missing a massive opportunity to connect with the people
you're creating the brand for, and the audience it must attract. Get this bit
right and you're already halfway there; get it wrong and you'll end up with
little to spur your imagination on.
Contact
us
If
you have further queries, please contact Tannet
24
hours Malaysia hotline：603-21418908;
24
hours Hong Kong hotline：852-27837818;
24
hours Hong Kong hotline：86-755-
36990589;
Email:
mytannet@gmail.com
TANNET GROUP : http://www.tannet-group.net, http://en.tannet.com.my