Malaysia Hotline: +603- 2141 8908
Functions of Trademark
Origin
Function - A trademark helps to identify the source and those responsible for
the products and services sold in the market.
Choice
Function - A trademark enables consumers to choose goods and services with ease
while shopping.
Quality
Function - Consumers choose a particular trade mark for its known quality.
Marketing
Function - Trademarks play an important role in advertising. Its normal for
consumers to make purchases based on continuous influence of advertising.
Economic
Function - Established trade mark is a valuable asset. Trademarks may be
licensed or franchised.
Importance of Trade Mark
Registration
Trademarks
registration provides for:
-
Exclusive Rights - Registered trademarks owners have exclusive right to use
their marks in trading. They also have
the rights to take legal action for infringement under the Trade Mark Law
against others who use their marks without consent. They can either take civil
action or lodge complaints to Enforcement Division for appropriate actions
under the Trade Description Act 1972.
- Legal
Evidence - Registration certificate issued by Registrar Office is a prima facie
evidence of trademark ownership. A
certificate of registration serves as an important document to establish the
ownership of goods exported to other countries.
Contact
us
If
you have further queries, please contact Tannet
24
hours Malaysia hotline：603-21418908;
24
hours Hong Kong hotline：852-27837818;
24
hours Hong Kong hotline：86-755-
36990589;
Email:
mytannet@gmail.com
TANNET GROUP : http://www.tannet-group.net, http://en.tannet.com.my